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Product Definition Process

  • Specific Research and due diligence
  • Product Definition
  • Market
    • TAM – SAM – SOM Identification
    • Pull Vs. Push
    • Data Sheet - Specification development
  • ROI/NPV analysis
    • Development
    • Operations
  • Marketing & Sales
    • Positioning
    • Pricing
    • Validation
    • Sponsorship Vs. Buy In